"Counting your customers" : when will they buy next? ; an empirical validation of probabilistic customer base analysis models based on purchase timing
E. Korkmaz; R. Kuik; D. Fok
| Year of publication: |
2013
|
|---|---|
| Authors: | Korkmaz, E. ; Kuik, Roelof ; Fok, D. |
| Publisher: |
Rotterdam : ERIM |
| Subject: | Kundenanalyse | Customer analysis | Kaufentscheidung | Purchase decision | Zeit | Time | Bayes-Statistik | Bayesian inference | Pareto-Optimum | Pareto efficiency |
freely available
| Extent: | Online-Ressource (PDF-Datei: 49 S.) |
|---|---|
| Series: | ERIM report series research in management. - Rotterdam : ERIM, ISSN 1566-5283, ZDB-ID 2165786-5. - Vol. 2013,001 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Other identifiers: | hdl:1765/38235 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009702234