Marketing's next era : the scope and impact of marketing's future, the reach and legacy of Shelby Hunt
Terry Clark, Carol Azab, Thomas Martin Key
| Year of publication: |
2024
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|---|---|
| Authors: | Clark, Terry ; Azab, Carol ; Key, Thomas Martin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 170.2024, Art.-No. 114278, p. 1-12
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| Subject: | Marketing doctoral program reform | Marketing influence | Marketing's Era V | R-A theory of competition |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114278 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014535005