Country-of-Origin and Brand Effects: A Multi-Dimensional and Multi-Attribute Study
Year of publication: |
1996
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Authors: | Ahmed, Sadrudin A. ; d'Astous, Alain |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 9.1996, 2, p. 93
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