Country-of-origin contingencies: their joint influence on consumer behaviour
Alexander Josiassen; A. Assaf
| Year of publication: |
2010
|
|---|---|
| Authors: | Josiassen, Alexander ; Assaf, A. |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 22.2010, 3, p. 294-313
|
| Subject: | Ursprungsregeln | Rules of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008701740