Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market
Year of publication: |
2014
|
---|---|
Authors: | Bruwer, Johan ; Buller, Courtney ; John Saliba, Anthony ; Li, Elton |
Published in: |
International Journal of Wine Business Research. - Emerald Group Publishing Limited, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 26.2014, 2, p. 97-119
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Japan | Consumer behaviour | Survey research | Scale development/testing | Brand loyalty | Country-of-origin | COO | Meta-analysis | Wine market |
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