Country-of-Origin (COO) Brand Preferences and Associated Knowledge Levels of Japanese Wine Consumers
Year of publication: |
2013
|
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Authors: | Bruwer, Johan ; Buller, Courtney |
Publisher: |
[S.l.] : SSRN |
Subject: | Japan | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Herkunftsbezeichnung | Designation of origin |
Extent: | 1 Online-Ressource (11 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Product & Brand Management, Vol. 21, No. 5, 2012 Nach Informationen von SSRN wurde die ursprĂĽngliche Fassung des Dokuments September 30, 2012 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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