Country-of-origin (COO) effects in the promotion of functional ingredients and functional foods
Year of publication: |
2015
|
---|---|
Authors: | Dobrenova, Fanny V. ; Gabner-Kräuter, Sonja ; Terlutter, Ralf |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 33.2015, 5, p. 314-321
|
Subject: | Country-of-origin (COO) effect | Functional foods | Ingredient healthiness perception | Purchase intention | Funktionelle Lebensmittel | Functional food | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin |
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