Country of Origin vs. Consumer Perception : A Literature Review
Year of publication: |
2012
|
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Authors: | Saran, Rashmita ; Gupta, Nitin |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Japan |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Marketing Management, Vol. XI, No. 4, pp. 66-75, November 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 6, 2012 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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