Coupon or my privacy : how consumers choose to disclose their personal information and accept mobile location-based advertising (LBA) through privacy calculus
Sann Ryu
| Year of publication: |
2023
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|---|---|
| Authors: | Ryu, Sann |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 5, p. 1158-1172
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| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Experiment | USA | United States |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2192 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014380355