COVER STORY - ALLIANCE MANAGEMENT: A BLUEPRINT FOR SUCCESS - Companies seeking to reach more markets and offer customers more choices are building alliances in growing numbers worldwide. Why, then, are alliance success rates so low? And, is there a management blueprint to reverse the trend?
| Year of publication: |
2001
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| Authors: | Ertel, Danny |
| Published in: |
Financial executive : FE. - New York, NY : Financial Executives Institute, ISSN 0015-1998, ZDB-ID 4128461. - Vol. 17.2001, 9, p. 36-41
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