Cracking the Code: Leveraging Consumer Psychology to Drive Profitability
| Year of publication: |
2012
|
|---|---|
| Authors: | Cook, George R. |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 29.2012, 5, p. 390-391
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Marketing theory and practice | Marketing mix management | Targeting | Consumer interaction | Comparative advertising | Brand experience | Consumer generated product reviews | Predictive power improvement | Customer satisfaction | Consumer behaviors |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/07363761211247514 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014848980