Kellogg on marketing : the marketing faculty of the kellog school of management
Year of publication: |
[2023] ; Third edition
|
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Other Persons: | Chernev, Alexander (ed.) ; Kotler, Philip (ed.) |
Publisher: |
Hoboken, New Jersey : Wiley |
Subject: | Marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Kellogg School of Management |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
23 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | xiii, 417 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
Notes: | Index |
ISBN: | 978-1-119-90624-7 ; 978-1-119-90626-1 ; 978-1-119-90625-4 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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