Creating positive word-of-mouth promotion through service recovery strategies
Edward Shih-Tse Wang and Shu-Yu Chang
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Edward Shih-tse ; Chang, Shu-yu |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 34.2013, 2, p. 103-114
|
| Subject: | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Gastronomie | Restaurant industry | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745747