Creative strategy in advertising
Bonnie L. Drewniany ; A. Jerome Jewler
| Year of publication: |
2008 ; 9. ed., internat. student ed.
|
|---|---|
| Authors: | Jewler, A. Jerome ; Drewniany, Bonnie L. |
| Publisher: |
Boston, Mass. : Thomson Wadsworth |
| Subject: | Advertising copy | Advertising layout and typography | Werbung | Problemlösen |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 332 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2005 |
| ISBN: | 0-495-09569-9 ; 978-0-495-09569-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004895481