Creativity in product innovation
Jacob Goldenberg and David Mazursky
| Year of publication: |
2002
|
|---|---|
| Authors: | Goldenberg, Jacob ; Mazursky, David |
| Publisher: |
Cambridge : Cambridge University Press |
| Subject: | Produktinnovation | Kreativität |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 224 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-521-80089-7 ; 0-521-00249-4 |
| Classification: | Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004745920