Credibility of online reviews and initial trust : the roles of reviewer's identity and review valence
Year of publication: |
2012
|
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Authors: | Kusumasondjaja, Sony ; Shanka, Tekle ; Marchegiani, Christopher |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 18.2012, 3, p. 185-195
|
Subject: | Tourismuswirtschaft | Tourism industry | Virales Marketing | Viral marketing | Internet | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
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