Critical brand poetics : "from the M at the End of the Earth"
Year of publication: |
2013
|
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Authors: | Wijland, Roel ; Fell, Cliff |
Published in: |
Expanding disciplinary space : on the potential of critical marketing. - London [u.a.] : Routledge [u.a.], ISBN 978-0-415-81615-1. - 2013, p. 109-124
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Subject: | Thorstein Veblen | Charles Darwin | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Evolutionsökonomik | Evolutionary economics | Theorie | Theory |
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