Critical brand poetics: "from The M at the End of the Earth"
Year of publication: |
2009
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Authors: | Wijland, Roel ; Fell, Cliff |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 25.2009, 7-8, p. 745-762
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