Critical examination of academic marketing and service research's philosophical foundation
Year of publication: |
2024
|
---|---|
Authors: | Tronvoll, Bård ; Edvardsson, Bo |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 38.2024, 1, p. 56-70
|
Subject: | Conceptual | Service dominant logic (SDL) | Service ecosystem |
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