CRM dimensions and performance of SMEs in Yemen : the moderating role of human capital
Year of publication: |
2022
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Authors: | AlQershi, Nagwan ; Mokhtar, Sany Sanuri Mohd ; Abas, Zakaria Bin |
Published in: |
Journal of intellectual capital. - Bingley : Emerald, ISSN 1758-7468, ZDB-ID 2024939-1. - Vol. 23.2022, 3, p. 516-537
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Subject: | Customer relationship management (CRM) | Human capital (HC) | Performance | Yemeni manufacturing SMEs | Beziehungsmarketing | Relationship marketing | KMU | SME | Humankapital | Human capital | Unternehmenserfolg | Firm performance | Jemen | Yemen | Industrie | Manufacturing industries |
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