Cross-border online shopping intention of Chinese consumers based on different cultural orientations
Xiaosong Wu, Shan Liu, Na Wang, Yeming Gong
| Year of publication: |
2018
|
|---|---|
| Authors: | Wu, Xiaosong ; Liu, Shan ; Wang, Na ; Gong, Yeming |
| Published in: |
International journal of internet and enterprise management : IJIEM. - Geneva : Inderscience Enterprises, ISSN 1476-1300, ZDB-ID 2115873-3. - Vol. 9.2018, 1, p. 19-39
|
| Subject: | healthy consumer ethnocentrism | value-expressive reference group influence | cross-border online shopping intention | intercultural sensitivity | ICS | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | China | Nationalkultur | National culture | Kulturelle Identität | Cultural identity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIEM.2018.098889 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177508