Cross-category retailing management : substitution and complementarity
Chenxu Ke, Ruxian Wang
| Year of publication: |
2022
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|---|---|
| Authors: | Ke, Chenxu ; Wang, Ruxian |
| Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 24.2022, 2, p. 1128-1145
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| Subject: | assortment planning and pricing | complementarity effects | main products and secondary products | sequential MNL choice model | substitution effects | Theorie | Theory | Substitutionseffekt | Substitution effect | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2021.0968 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258781