Cross-cultural and cross-national consumer research : psychology, behavior, and beyond
guest eds.: Nina Michaelidou ...
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Michaelidou, Nina (contributor) |
| Publisher: |
Bradford : Emerald |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing |
| Extent: | S. 241 - 454 Ill., graph. Darst. |
|---|---|
| Series: | International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015,3/4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 9 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011342742