"Crying over spilt milk?" : effect of post-consumption dissonance on coping behaviour for online purchases
Year of publication: |
2022
|
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Authors: | Mahapatra, Sabita ; Mishra, Abhishek |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 3, p. 1035-1054
|
Subject: | consumption experience | coping | emotions | online shopping | post-consumption dissonance | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Emotion |
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