CSR serves to compete in the sport industry? : an exploratory research in the football sector in Peru
Year of publication: |
2016
|
---|---|
Authors: | Quispe Salguero, Julio ; Rivera Camino, Jaime |
Published in: |
Corporate ownership & control : international scientific journal. - Sumy : Virtus Interpress, ISSN 1727-9232, ZDB-ID 2472114-1. - Vol. 13.2015/2016, 3, p. 60-71
|
Subject: | Corporate Social Responsibility | Sport Industry | Team Brand Image | Team Brand Loyalty | Peru | Corporate social responsibility | Fußball | Football | Markenimage | Brand image | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Profisport | Professional sports | Arbeitsgruppe | Team |
-
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung, (2022)
-
Park, Jongchul, (2018)
-
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos, (2016)
- More ...
-
Quispe, Julio, (2018)
-
Model for assessing the quality of marketing-management education
Rivera Camino, Jaime, (2020)
-
Corporate environmental market responsiveness : a model of individual and organizational drivers
Rivera Camino, Jaime, (2012)
- More ...