Cultural differences and McDonald's : a multi-country comparative study
Year of publication: |
2022
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Authors: | Khan, Mahmood A. ; Sobaih, Abu Elnasr E. ; Lee, Kyuho ; Ha, Inhyuck |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 31.2022, 4, p. 391-411
|
Subject: | quick service restaurants | QSRs | cultural differences | Hofstede's cultural dimensions | McDonald's | service perceptions | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Gastronomie | Restaurant industry | Interkulturelles Management | Cross-cultural management | Dienstleistungsqualität | Service quality | Nationalkultur | National culture | Schnellgastronomie | Fast-food industry | Kultur | Culture | Dienstleistungssektor | Service industry | Konsumentenverhalten | Consumer behaviour |
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