Cultural differences in processing online customer reviews : holistic versus analytic thinkers
Year of publication: |
2022
|
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Authors: | Brand, Benedikt ; Kopplin, Cristopher Siegfried ; Rausch, Theresa |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 3, p. 1039-1060
|
Subject: | Elaboration Likelihood Model | Intercultural comparison | Online customer reviews | Socio-Cognitive Systems Theory | Data Mining | Data mining | Personalisierung | Personalization |
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