Cultural marketing in the digital era
Year of publication: |
2023
|
---|---|
Authors: | Taneja, Sanjay ; Gupta, Muskan ; Bhushan, Padam ; Bhatnagar, Mukul ; Amandeep Singh |
Published in: |
Cultural marketing and metaverse for consumer engagements. - Hershey, PA : IGI Global, ISBN 978-1-6684-8312-1. - 2023, p. 109-122
|
Subject: | Interkulturelles Marketing | Cross-cultural marketing | Digitalisierung | Digitization |
-
Toffoli, Roy, (2015)
-
Überwimmer, Margarethe, (2015)
-
That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Knoeferle, Klemens M., (2015)
- More ...
-
Green management : a new paradigm in the world of business
Taneja, Sanjay, (2024)
-
Gupta, Muskan, (2024)
-
Cultural marketing and metaverse for consumer engagements
Amandeep Singh, (2023)
- More ...