Fashion founded on a flaw : the ecological mono-deterministic fallacy of Hofstede, GLOBE, and followers
Brendan McSweeney
| Year of publication: |
2013
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|---|---|
| Authors: | McSweeney, Brendan |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 30.2013, 5, p. 483-504
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| Subject: | Culture | International marketing | Internationales Marketing | Nationalkultur | National culture | Welt | World | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009793465