Customer attractiveness, supplier satisfaction and preferred customer status : introduction, definitions and overarching framework
Year of publication: |
2012
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Authors: | Schiele, Holger ; Calvi, Richard ; Gibbert, Michael |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 8, p. 1178-1185
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Subject: | B-to-B-Marketing | Business-to-business marketing | Austauschtheorie | Social exchange theory |
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