Customer–brand engagement and Facebook fan-page “Like”-intention
Year of publication: |
2017
|
---|---|
Authors: | Halaszovich, Tilo ; Nel, Jacques |
Published in: |
Journal of Product & Brand Management. - Emerald Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 26.2017, 2, p. 120-134
|
Publisher: |
Emerald Publishing Limited |
Subject: | Facebook | Brand trust | CBE scale | Customer–brand engagement | Intention to “Like” |
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