Customer capitalism : the new business model of increasing returns in new market spaces
Year of publication: |
1999
|
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Authors: | Vandermerwe, Sandra |
Publisher: |
London : Brealey |
Subject: | Markterschließung | Wettbewerbsstrategie | Kundenmanagement | Zielgruppe | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
Muthers, Helmut, (2009)
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Akquisition neuer Zielgruppen : integriertes Management von Aquisitions- und Spill-Over-Potentialen
Koch, Markus, (2006)
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Bergmans, Bernhard, (2007)
- More ...
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South African marketing strategy : text & cases
Vandermerwe, Sandra, (1975)
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Services marketing : a European perspective
Lovelock, Christopher H., (1998)
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Getting "Customer lock on" through innovation in services
VanDerMerwe, Sandra, (2003)
- More ...