Customer engagement value : process, limitations and future research
Year of publication: |
2022
|
---|---|
Authors: | Abo Elhamd, Eman ; Shamma, Hamed ; Saleh, Mohamed ; Elkhodary, Ehab |
Published in: |
Journal of modelling in management. - Bradford : Emerald, ISSN 1746-5672, ZDB-ID 2243983-3. - Vol. 17.2022, 4, p. 1144-1176
|
Subject: | Business to business (B2B) | Business to consumer (B2C) | Consumer to consumer (C2C) | Customer engagement value (CEV) | Customer influencer value (CIV) | Customer knowledge value (CKV) | Customer lifetime value (CLV) | Customer referral value (CRV) | Customer relationship management (CRM) | Data analysis | Decision analysis | Decision-making | Marketing | Mathematical programming | Modeling | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Äthiopien | Ethiopia | Deregulierung | Deregulation | B-to-B-Marketing | Business-to-business marketing |
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