Customer connections : new strategies for growth
Robert E. Wayland ; Paul M. Cole
Year of publication: |
1997
|
---|---|
Authors: | Wayland, Robert E. ; Cole, Paul M. |
Publisher: |
Boston, Mass. : Harvard Business School Pr. |
Subject: | Marketing | Beziehungsmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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