Kundenintegration : Forum Dienstleistungsmanagement
Manfred Bruhn; Bernd Stauss (Hrsg.)
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Other Persons: | Bruhn, Manfred (ed.) ; Stauss, Bernd (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Dienstleistungsmanagement | Service management | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Kunde | Integration | Dienstleistung | Management | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
23 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XI, 569 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturangaben und Literaturverz. S. [557] - 564 Enth. 23 Beitr. |
| ISBN: | 3-8349-1027-9 ; 978-3-8349-1027-1 |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003779880