Customer engagement with a service offering : a framework for complex services
Year of publication: |
2016
|
---|---|
Authors: | Ng, Sylvia ; Plewa, Carolin ; Sweeney, Jillian C. |
Published in: |
Customer engagement : contemporary issues and challenges. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-84738-5. - 2016, p. 193-210
|
Subject: | Dienstleistungsmanagement | Service management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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