Customer equity and value management of global brands : bridging theory and practice from financial and marketing perspectives : introduction to a Journal of Business Research Special Section
C. Anthony Di Benedetto, Kyung Hoon Kim
| Year of publication: |
September 2016
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|---|---|
| Authors: | Di Benedetto, C. Anthony ; Kim, Kyung Hoon |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3721-3724
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| Subject: | Welt | World | Markenführung | Brand management | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.03.048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515245