Customer Experience Management in der Praxis : State-of-the-Art in der Telekommunikationsindustrie
Christoph Hummel, Christian Heumann und Florian von Wangenheim
| Year of publication: |
2012
|
|---|---|
| Authors: | Hummel, Christoph ; Heumann, Christian ; Wangenheim, Florian von |
| Published in: |
Customer Experience : Forum Dienstleistungsmanagement. - Wiesbaden : Springer Gabler, ISBN 3-8349-4000-3. - 2012, p. 407-424
|
| Subject: | Event-Marketing | Event marketing | Telekommunikationssektor | Telecommunications industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009550650