Customer loyalty : a guide for time travelers
Year of publication: |
2006
|
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Authors: | Robinson, Sionade ; Etherington, Lyn |
Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Erfolgsfaktor | Success factor | Dienstleistungsmarketing | Services marketing | Kundenmanagement | Kundentreue |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XV, 174 S. graph. Darst. 24cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references (p. 170-171) and index Formerly CIP |
ISBN: | 1-4039-9763-2 ; 978-1-4039-9763-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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