Customer loyalty : a review and future directions with a special focus on the hospitality industry
Year of publication: |
2015
|
---|---|
Authors: | Kandampully, Jay ; Zhang, Tingting Christina ; Bilgihan, Anil |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 3, p. 379-414
|
Subject: | Employee engagement | Customer satisfaction | Customer loyalty | Profitability | Brand image | Word of mouth | Customer trust | Customer engagement | Brand experience | Willingness to pay more | Share of wallet | Äthiopien | Ethiopia | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Virales Marketing | Viral marketing | Zahlungsbereitschaftsanalyse | Willingness to pay | Gastgewerbe | Hospitality industry |
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