Customer participation in the service process : a model and research propositions
Year of publication: |
2010
|
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Authors: | Uzkurt, Cevahir |
Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 6.2010, 1, p. 17-37
|
Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
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