Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products
Year of publication: |
2010
|
---|---|
Authors: | Erdogan, B. Zafer ; Uzkurt, Cevahir |
Published in: |
Cross cultural management : an international journal. - Bradford : Emerald, ISSN 1352-7606, ZDB-ID 2364733-4. - Vol. 17.2010, 4, p. 393-406
|
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Ursprungsregeln | Rules of origin | Türkei | Turkey |
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