Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products
B. Zafer Erdogan; Cevahir Uzkurt
| Year of publication: |
2010
|
|---|---|
| Authors: | Erdogan, B. Zafer ; Uzkurt, Cevahir |
| Published in: |
Cross cultural management : an international journal. - Bradford : Emerald, ISSN 1352-7606, ZDB-ID 2364733-4. - Vol. 17.2010, 4, p. 393-406
|
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Ursprungsregeln | Rules of origin | Türkei | Turkey |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007870