Customer Portfolio Analysis : Applying Financial Risk and Volatility Measures to Customer Segmentation and Risk-Adjusted Lifetime Value Determination
Year of publication: |
2005
|
---|---|
Authors: | Wangenheim, Florian V. ; Lentz, Patrick |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (44 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 2005 erstellt |
Other identifiers: | 10.2139/ssrn.782064 [DOI] |
Classification: | M3 - Marketing and Advertising ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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