Customer profitability analysis : a small business perspective
Year of publication: |
2009
|
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Authors: | Zinger, J. Terence |
Published in: |
Small business : innovation, problems and strategy. - New York : Nova Science Publishers, ISBN 1-60692-113-4. - 2009, p. 1-6
|
Subject: | Unternehmenswachstum | Firm growth | Kostenmanagement | Cost management | Beziehungsmarketing | Relationship marketing | KMU | SME |
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