Customer relationship in services industry : a paradigm shift
Year of publication: |
2007
|
---|---|
Authors: | Singh, Saumya ; Chinki |
Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 549-559
|
Subject: | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
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