The strategic concerns of quality assurance : case study of large reputable firms in the service sector
Alan D. Smith
| Year of publication: |
2010
|
|---|---|
| Authors: | Smith, Alan D. |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 7.2010, 3, p. 275-299
|
| Subject: | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Ressourcenorientierter Ansatz | Resource-based view |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008798971