Customer relationship management : a strategic imperative in the world of e-business
ed. and contrib.: Stanley A. Brown
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Brown, Stanley A. (contributor) |
| Publisher: |
Toronto [u.a.] : Wiley |
| Subject: | Kundenmanagement | Beziehungsmanagement | Electronic Commerce | Telemarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 345 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-64409-9 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004557722