Customer relationship management activities in e-banking : the case of Iranian banks
Abbas Keramati, M. Farshid and E. Salehi-Sangari, J. Toufighi Zavareh
| Year of publication: |
2009
|
|---|---|
| Authors: | Keramati, Abbas ; Farshid, Mana ; Salehi-Sangari, Esmail ; Zavareh, Javad Toufighi |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 3.2009, 3, p. 207-235
|
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Banking | Electronic banking | Iran |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003897763