Customer relationship management and customer retention : evidence from a bank in Ghana
Samuel Famiyeh (GIMPA Business School, Ghana Institute of Management and Public Administration), Jasper Tetteh Ahafianyo (School of Public Services and Governance, Ghana Institute of Management and Public Administration), Bridget Benneh (Barclays Bank Ghana Limited)
| Year of publication: |
2015
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|---|---|
| Authors: | Famiyeh, Samuel ; Ahafianyo, Jasper Tetteh ; Benneh, Bridget |
| Published in: |
International journal of electronic finance : IJEF. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0069, ZDB-ID 2193365-0. - Vol. 8.2014/2015, 2/3/4, p. 202-217
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| Subject: | CRM | customer relationship management | customer retention | service quality | Ghana | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011525335