The changing face of marketing management in China
Yonggui Wang and Hui Feng
| Year of publication: |
2010
|
|---|---|
| Authors: | Wang, Yonggui ; Feng, Hui |
| Published in: |
The changing face of management in China. - London [u.a.] : Routledge, ISBN 0-415-46332-7. - 2010, p. 52-74
|
| Subject: | Marketingmanagement | Marketing management | China |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956395